marketers / agencies / 3rd parties / investors
Testimonial
I co-manage Gerson Lehrman Group’s Technology, Media & Telecommunications research practice, and have had the privilege of working with Bart since the end of 2004.
By way of background, Gerson Lehrman Group (GLG) manages the world’s leading network of experts. Our services and Web-based software help the world’s leading financial services firms, professional service firms, corporations, and nonprofits find, engage, and manage experts. GLG carefully recruits experts and assembles them into global networks GLG Councils. We have the fortune of the largest expert recruiting team and most scalable expert contracting systems to support this constantly growing expert network, all to ensure that decision makers have fast access to expertise that is relevant, essential, and appropriate to their research needs.
Gerson Lehrman Group’s clients have benefited from Bart’s expertise for over 3 years, leveraging his unique experience and ability to provide strategic and tactical guidance to many of GLG’s clients including private equity and venture capital firms, in addition to public market investors. His work with clients in the private equity and venture capital community has been particularly useful to them due to his unique background and understanding of both business and technical issues core to the digital media industry, and ability to help organizations at every stage of the investment process from sourcing deals and due diligence, to portfolio management.
Within the first year of working with Bart we designated him to be a GLG Leader, our highest ranking of any expert, which places him in the top 5% of a global network of over 150,000 subject-matter experts. Council Members are ranked by CouncilRank, GLG’s proprietary rating system that ranks Council Members based on the quality of their interactions with GLG clients. Most members of the network are only engaged on an occasional basis, and that too only at a very basic level. Because of Bart’s deep marketing and new media industry understanding and experience, we have leveraged his insights and consulting services in over 200 engagements with clients ranging from phone consultations, surveys, in-person educational and roundtable events, as well as projects requiring in-depth customized analysis.
Zecki A. Dossal
Vice President
Technology, Media & Telecommunications
Case Study: GLG
Redzone works closely with the Gerson Lehrman Group to provide regular internet industry and company consulting services, as well as providing specialized programs for their client base. Redzone is ranked in the top 95th percentile for their industry consultant resources. The Gerson Lehrman Group Councils are global networks of executives, physicians, scientists, engineers, attorneys, and other professionals who deliver expertise and decision-making assistance to business, government and investment leaders from around the world.
Investor Services:
Redzone’s general partners specialize in outlining sustaining trends and competitive positioning for display and search marketing, including SEM, as well as supporting technologies. Examples include ad networks, video, web analytics and targeting. Deliverables would include positioning and research for a specific industry, Strength, Weakness, Opportunities, and Threats analysis for various public or private companies, or custom analysis as needed by the client. These engagements typically last 5-10 days
Due Diligence:
Redzone’s partners perform detailed due diligence over 1-2 months that center around key financial or strategy transactions. Redzone can provide strategic planning, direction, and detailed technical evaluation for advertising monetization platforms, digital content models, and social networking.
We can provide any of the following analysis types as needed:
- Long-term feasibility for technologies and revenue streams
- Scalability of technology
- Serviceability of technology and overview
- Sustainability of technology and overview based on competition, integration and industry trending
- Integration planning to existing systems
- Operationalizing and scaling service offering as applicable
Advisory Boards:
Redzone’s partners have sat on board of directors for several early stage companies offering expertise, planning and networking.
