marketers / agencies / 3rd parties / investors
Testimonial
Prior to joining Areae, I was a Principal at Crescendo Ventures, where we worked with Redzone on a couple of projects over the past two years. The primary projects we engaged Redzone with relate to internet industry consolidation trends and emerging internet business concepts. Specifically, he has done analysis for me related to business modeling for new internet advertising revenue streams. We were put in touch with Bart initially through the Gerson Lerman Group who has almost 100,000 consultant experts in various industries. We enjoyed working with Bart and recently contacted him regarding his services for Areae. Bart can talk technical requirements that relate to business goals and help with the modeling to justify the features. This is a valuable combination of skills. You will be more than happy with Redzones services for any engagement related to advertising technology or planning.
–Jason Hable, Areae Inc
Case Study: PopCap Games
PopCap Games virtually defined the high growth industry of online casual games with their first blockbuster title, Bejeweled. After seven successful years of organic growth, they knew they arrived at a point where they wanted to extend their reach and brand and grow sales.
Redzone Digital was able to translate this need into a comprehensive online advertising strategy and program. Redzone defined KPIs, packaging and pricing. Redzone drove creative and messaging, partnered with strategic media outlets, negotiated media buys, and managed program optimization.
In six short months, Redzone delivered material revenues and learning across Display, Search, Affiliate, and Performance-based online marketing channels. By the end of the engagement, PopCap could quantify the relative value of media types, offers, and targets in the context of new and existing audiences.
