Testimonials

Rich LeFurgy: General Parnter Archer Advisors

Redzone digital is my go-to resource for business analysis, strategy and implementation on a number of internet advertising and marketing projects. I’ve worked with Bart over the last 2 years in areas ranging from basic technical consultancy, industry and monetization trends, and internet business planning. Most recently, he has done business direction and planning for a niche content platform.

Bart’s service has been great, and I find that it’s a strong collaborative effort that makes me smarter in the process. His firm brings a unique combination of knowledge and understanding of both technical product planning and internet monetization knowledge. This combination leads to great synergies and value of service, especially in the internet advertising world because of the rapidly changing technology landscape. Bart is able to quickly grasp concepts, discuss requirements and needs, and deliver on engagement milestones in an efficient manner. We don’t waste any time in discussing the project given his expertise, and I have always been more than satisfied with the service, timeliness and deliverables.

And in the end, I trust his advice and counsel, since I feel he is always looking after my best interests.

Jason Hable, Areae Inc

Prior to joining Areae, I was a Principal at Crescendo Ventures, where we worked with Redzone on a couple of projects over the past two years. The primary projects we engaged Redzone with relate to internet industry consolidation trends and emerging internet business concepts. Specifically, he has done analysis for me related to business modeling for new internet advertising revenue streams. We were put in touch with Bart initially through the Gerson Lerman Group who has almost 100,000 consultant experts in various industries. We enjoyed working with Bart and recently contacted him regarding his services for Areae. Bart can talk technical requirements that relate to business goals and help with the modeling to justify the features. This is a valuable combination of skills. You will be more than happy with Redzone’s services for any engagement related to advertising technology or planning.

Michael Tully, Principle, Sandler Capital

I have worked with Redzone throughout the last two years on various projects relating to the Internet advertising industry. As my firm evaluated potential investment opportunities in this industry, Redzone has proven to be a particularly great resource for us. Specifically, Redzone has helped my firm understand the key trends and dynamics within the industry, including but not limited to new products, consolidation and competition. He was particularly useful in helping us understand the trends in video ad serving, search engine monetization and digital marketing services.

I was initially introduced to Redzone through the Gerson Lehrman Group, a firm that recruits and connects industry experts with various types of firms with specific due diligence and research needs. My firm extensively uses Gerson Lehrman for supplemental due diligence, and Redzone has been one of the best Internet media experts with which I have interacted. Bart is a unique resource in my view because he combines hands-on product, operations and technology experiences with solid business evaluation skills. Too often, industry experts have a great understand of their product or technology, but lack a good understanding of basic business fundamentals. After my experiences with Bart, I would highly recommend him in any engagement involving the Internet advertising industry.

Zecki A. Dossal, VP, Technology, Media & Telecommunications, Gerson Lehrman Group

I co-manage Gerson Lehrman Group’s Technology, Media & Telecommunications research practice, and have had the privilege of working with Bart since the end of 2004.

By way of background, Gerson Lehrman Group (GLG) manages the world’s leading network of experts. Our services and Web-based software help the world’s leading financial services firms, professional service firms, corporations, and nonprofits find, engage, and manage experts. GLG carefully recruits experts and assembles them into global networks GLG Councils. We have the fortune of the largest expert recruiting team and most scalable expert contracting systems to support this constantly growing expert network, all to ensure that decision makers have fast access to expertise that is relevant, essential, and appropriate to their research needs.

Gerson Lehrman Group’s clients have benefited from Bart’s expertise for over 3 years, leveraging his unique experience and ability to provide strategic and tactical guidance to many of GLG’s clients including private equity and venture capital firms, in addition to public market investors. His work with clients in the private equity and venture capital community has been particularly useful to them due to his unique background and understanding of both business and technical issues core to the digital media industry, and ability to help organizations at every stage of the investment process from sourcing deals and due diligence, to portfolio management.

Within the first year of working with Bart we designated him to be a GLG Leader, our highest ranking of any expert, which places him in the top 5% of a global network of over 150,000 subject-matter experts. Council Members are ranked by CouncilRank, GLG’s proprietary rating system that ranks Council Members based on the quality of their interactions with GLG clients. Most members of the network are only engaged on an occasional basis, and that too only at a very basic level. Because of Bart’s deep marketing and new media industry understanding and experience, we have leveraged his insights and consulting services in over 200 engagements with clients ranging from phone consultations, surveys, in-person educational and roundtable events, as well as projects requiring in-depth customized analysis.